If you’re wondering when the summer sales start in Ireland for 2025, you’ve come to the right place! Based on last year’s patterns and typical launch timings, I’ve pulled together the estimated summer sale dates for some of Ireland’s most popular high street and designer brands.
Whether you’re after a bargain from Zara, Brown Thomas, H&M, or Marks & Spencer, this guide will help you plan ahead and make the most of the best fashion and lifestyle deals this summer.
📌 Bookmark this page and check back regularly — I’ll be updating it as soon as confirmed dates go live!
🛍️ Estimated Summer Sale Dates – Ireland 2025 Edition
Here’s when we expect the biggest summer fashion sales in Ireland to start, based on last year’s trends:
✨ Anine Bing Summer Sale 2025
📅 Pre-sale: Friday, 12th May
📅 General Sale: Wednesday, 24th May (Now on)
Anine Bing’s sale dropped even earlier than last year and runs until towards the end of June!
✨ Brown Thomas Summer Sale 2025
📅 Estimated Start Date: Wednesday, 4th June (Now on)
Their loyalty scheme often gets early access — make sure you’re signed up.
✨ Arnotts Summer Sale 2025
📅 Estimated Start Date: Wednesday, 4th June (Now on)
Arnotts tends to follow Brown Thomas closely, so the timing is usually the same.
✨ Sweaty Betty Summer Sale 2025
📅 Pre-sale: Friday, 13th June
📅 General Sale: Monday, 16th June (Now on)
Sign up to their mailing list for pre-sale access.
✨ ARKET Summer Sale 2025
📅 Pre-sale: Sunday, 15th June
📅 General Sale: Tuesday, 17th June (Now on)
✨ H&M Summer Sale Ireland 2025
📅 Members Pre-Sale: Wednesday, 18th June
📅 General Sale: Thursday, 19th June (Now on)
The H&M app usually offers early morning drops, so download it in advance!
✨ Nike Summer Sale Ireland 2025
📅 General Sale: Friday, 20th June at 9am (Now on)
These tend to go live with little warning, so set your alarm!
✨ Mango Summer Sale 2025
📅 Private sale for 20% off: Monday, 23rd June Code ‘VIPMNG’
📅 General Sale: Thursday, 26th June (Now on)
✨ Stradivarius Summer Sale 2025
📱 App Launch: Wednesday, 25th June at 7pm
💻 Website Launch: Wednesday, 25th June at 8pm (Now on)
✨ Zara Summer Sale Ireland 2025
📱 App Launch: Wednesday, 25th June at 9pm (Now on)
This is usually the most anticipated sale of the summer!
✨ COS Summer Sale 2025
📅 Pre-Sale Date: Monday, 30th June
📅 General Sale Date: Tuesday, 1st July (Now on)
✨ River Island Summer Sale 2025
📅 Pre-sale: Monday, 30th June
📅 General Sale: Tuesday 1st July (Now on)
✨ Mint Velvet Summer Sale 2025
📅 Estimated Start Date: Thursday, 3rd July
✨ Next Summer Sale Ireland 2025
📅 App Launch: Thursday, 3rd July
📅 In-store Launch: Saturday, 5th July
Next’s famous sale queues are back — early birds get the best bargains!
✨ M&S School Uniform Sale Ireland 2025
📅 Estimated Start Date: Tuesday, 1st July
Perfect timing for back-to-school shopping. Unpredictable as to whether this will happen due to the recent cyber attack.
✨ M&S Main Summer Sale Ireland 2025
📅 Estimated Start Date: Thursday, 31st July
Expect strong offers across womenswear, menswear, home, and more. Unpredictable as to whether this will happen due to the recent cyber attack.
👀 Want the Latest Confirmed Sale Launches?
As soon as brands confirm their summer sale start dates, I’ll be updating this post — so don’t forget to check back. Or even better, join the Salesavvy.ie newsletter for first alerts on live discounts, early-access codes, and insider-only updates.
You can also follow me on Instagram @salesavvyireland for daily updates and exclusive flash deal alerts.
💬 Get Involved
Spotted a confirmed date before I did? Let me know in the comments below, or send me a quick DM on Instagram — I love a good community tip-off, and you just might help someone else grab a deal in time!
🔑 Quick Tips to Shop the Summer Sales Like a Pro
✅ Sign up to brand newsletters for early access
✅ Use store apps for app-exclusive sales (Zara, H&M, Stradivarius)
✅ Set calendar reminders for key dates
✅ Follow discount pages like @salesavvyireland for real-time alerts
💌 Want first access to the latest sale updates, discount codes, and secret offers?
Join the Salesavvy.ie newsletter — it’s free, and you’ll always be the first to know!
